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Happy Daze

Brand Identity & Packaging | 2022

Happy Daze is a makeup brand that is fun and unconventional, with multi-functional products that are easy to use
for everyone. For beginners, for artists, for anyone! Targeted towards Gen-Z, we are all about creativity an self-expression. We aim to bring joy to people when they play around and experiment with our products. After all, makeup should be fun, not complicated.

This was created for my capstone project for my Bachelor’s Degree in Communication Design at RMIT University.
Check out the Instagram page here:
www.instagram.com/happydaze.beauty/








©2022 by Ming Hui Lee